Ever seen the movie Dior and I? If you are in a creative field or you ever wonder how the heck do floral designers get inspired (because boy we get this question all the time). Or better yet, see how we feel on the day of an event you should watch this movie. I must admit that I cried a little at the end. The movie is about Raf Simons, a Belgian designer who took over the Dior Couture Fashion House in 2012. Although Raf is no longer the creative director at Dior he will be dearly missed, especially by all of us in the floral world and I’ll tell you why.
There was a video floating around and for floral designers it was a dream come true. Watch it here. We knew about Raf long before the movie came about. The five minute video showed floral designer Eric Chauvin from Un Jeurs de Fleurs cover those walls with flowers. His mechanics are shown, the flowers he used and the absolute insane amount of flowers. Orchids, delphiniums, dahlias and roses galore.
Raf’s opening show would be a fall/winter collection and as fittingly so he decided that the walls of the Parisian mansion should be covered in flowers. He was inspired from Jeff Koons art work called “Puppy”. Are you seeing how a designer is getting inspired and changing the design ever so slightly to take on it’s own life form? Covering entire walls in flowers its a statement.
I talked about flower walls last week. Kanye and Kim decided what the hell we will build one of those and get married in front of it. Eventually clients began thinking big and asking for flower walls too, and it trickled itself onto events. Thats how trends are created and inspiration works.
I wrote this post because I want you all to Think Big! Think outside of the Pinterest box. Pinterest is great to help you form your thoughts and see how your colors work well together. But when you ask us to copy something to a T, it kills a little piece of our artistic soul. We don’t want to copy (although some do!) we want to create new things…. give us a little bit of freedom. I assure you we will come up with ten better ideas than any of your favorite Pinterest pins.